Along with empowering women, information is crucial to the empowerment if long-term benefits are to accrue. Towards that financial counseling becomes a necessity for it leads to wiser and sustainable decision-making process. Sewa Bank trains financial counselors at the grassroots level and financial literacy specialists in different aspects of financial planning ultimately to benefit women workers in arriving at sound financial discipline. Financial discipline thus arrived at through financial counseling helps take care of exigencies in future, gives a feeling of security, inculcates a feeling of economic independence and encourages them to plan for the future.

Financial decision-making based on an informed choice after attaining knowledge about all services, available to the client, leads to wiser, more sustainable decision making.

Objectives

1. To make poor women understand the concept and importance of financial planning.
2. To help these poor women inculcate sound financial planning in their normal decision making process.
3. To motivate poor women to plan for the future. They should understand the fact that the future is very uncertain and anything could happen. She can be assured of a secured tomorrow, only if she makes adequate financial provision today.
4. To bring out a change in the mind set of women, by encouraging them to plan for the future.
5. To lead her to a “Feeling of Security” by giving her information and access to the various financial services and products available in the market, and explaining the various life cycles financial needs that each of the services or product in designed to meet. This is also an important tool of empowerment as knowledge is power.
6. To inculcate a feeling of economic independence and belief that the money she is earning today can be useful not only for her present but also to make her own and her family's future more secure, provided she plans and invests properly.